Site is on land surveyed 1777 for Spain's grants to Don Juan Hinojosa and Jose Mari Balli, ancestors of priest for whom Padre Island was named. Rancho raised cattle, sheep, goats. By 1790's it had a fairground (Hence name, La Feria) for Fiestas, horse racing, and other sports. After Mexican War (1846-48), Balli heirs had title confirmed by Texas. In 1850, Nathaniel White (d. 1901), cattleman and reputed smuggler, opened anglo ranching here. In 1906, townsite of La Feria was platted under original name. It is now a trade center for a thriving agricultural area.
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